Porsche Shifts Gears from EVs to Hybrids Amid Market Pressures
Porsche is slashing investments in electric vehicles as demand falters in China, pivoting back to combustion engines and hybrids under incoming CEO Michael Leiters. The executive, who questioned EV readiness during his tenure at McLaren, will now unwind years of aggressive electrification strategy when he assumes leadership in January.
The luxury automaker's retreat follows a stark profit warning, with Bernstein analysts cutting Porsche's 2025 operating margin forecast to 0-2% from 14%. While the company maintains 10-15% midterm targets, analysts caution recovery will be protracted. Leiters inherits a brand straining under dual leadership challenges after Oliver Blume's divided focus between Porsche and Volkswagen parent company.